New product innovations and a refreshed brand expression highlight HoneyCare’s commitment to pet-first care
HoneyCare, the #1 name brand pet diaper in America*, proudly showcased its latest innovations at Global Pet Expo 2026, held March 25–27. At the event, the brand unveiled a new lineup of dog training pads alongside a refreshed brand expression that reflects its continued growth as a global leader in pet hygiene solutions.
The launch marks a key milestone for HoneyCare, bringing together product innovation and a more refined brand identity — while remaining firmly rooted in its mission: making everyday pet care easier, cleaner, and more comforting for pets and their families.
New Products Designed with Pet-First Care
At this year’s Global Pet Expo, HoneyCare introduced a range of thoughtfully designed products inspired by love and connection, including three innovative dog training pads designed to simplify and elevate pet hygiene for modern pet owners:
Fresh Grass Training Pad Featuring a natural grass scent, a playful mailbox-inspired design, and 6-layer leak-proof construction powered by All-Absorb Technology, the Fresh Grass Training Pad naturally guides pets to the right spot while helping keep homes clean, fresh, and odor-free.
Vortex Funnel Training Pad Powered by Vortex Funnel Technology, this pad absorbs in as little as 4 seconds with zero backflow. Combined with 6-layer leak-proof construction and activated carbon odor control, it helps keep paws dry and homes fresh throughout the day.
Edge-Protect Training Pad Featuring Edge-Protect Technology with a soft internal leak guard along all four sides, the Edge-Protect Training Pad is built with All-Absorb Technology and 6-layer leak-proof construction, ensuring reliable containment and everyday protection.
Whether house training a puppy or supporting the daily routines of adult or senior dogs, these solutions are designed to fit seamlessly into real homes and real lifestyles.
A Brand Built Around Everyday Moments
For HoneyCare, pet care goes beyond function — it is deeply emotional. It lives in the small, everyday moments that build trust between pets and their owners.
This belief is reflected in the brand’s slogan: “HoneyCare — For Every Care.”
From placing a training pad before leaving the house to supporting a senior dog’s comfort at night, these routine actions form a larger story of care, trust, and connection.
- Care in the little things — Every detail matters. Products are designed to handle daily messes with ease, allowing pet parents to focus on what truly matters.
- Care that connects — Whether training a puppy or caring for an aging companion, each moment helps strengthen the bond between pets and their families.
Brand Direction and Core Values
Alongside its product showcase at the Expo, HoneyCare continued to communicate its long-term brand direction, centered on a commitment to pet-first care, thoughtful design, and meaningful relationships between pets and their families:
- Pet-First Care — Prioritizing the comfort, health, and happiness of pets in every product decision
- Thoughtful & Practical — Designing reliable, easy-to-use solutions that make everyday pet care stress-free
- Love & Connection — Creating products that strengthen the bond between pets and their families
- Technology — Advancing product performance through innovative materials and thoughtful design
- Eco-friendly — Supporting sustainability through responsible materials and mindful practices
About HoneyCare
Founded in 2010, HoneyCare has been dedicated to enhancing the lives of pets and their families through high-quality hygiene products. As passionate pet lovers, the team has developed effective and comfortable solutions — including super absorbent pet diapers with no odors and no leaks — to make caring for furry friends easier and more joyful. With a commitment to sustainability, HoneyCare strives to provide eco-friendly products for a new generation of pet owners who value quality and care. HoneyCare celebrates the bond between pets and their families, ensuring every paw is clean and every cuddle is loved.
HoneyCare — For Every Care.
For more information, visit:
Instagram: https://www.instagram.com/honeycarepet.global/
Facebook: https://www.facebook.com/Honeycarepet
Official Website: https://honeycarepets.com/
*Source: NielsenIQ Byzzer, L52 Weeks $ Sales, Total U.S. – W/E 11-08-2025
Media Contact
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Contact Person: Erica
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City: Virginia Beach
State: VA
Country:United States
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