Official Global Partner previews its premium sub-line, EKOUAER COLLECTION, at the 13th Fashion Media Awards ahead of its Oct. 15 launch.
New York, USA / Timesnewswire / September 21, 2026 – During New York Fashion Week, leading global sleepwear and lifestyle fashion brand EKOUAER, in collaboration with COOFANDY, made a memorable mark as an official Global Partner and Global Gifting Partner at The Daily Front Row’s 13th Annual Fashion Media Awards (FMAs). Held at the iconic Rainbow Room atop Rockefeller Center, the star-studded event provided the ultimate backdrop for EKOUAER to offer an exclusive preview of its highly anticipated premium sub-line, the EKOUAER COLLECTION—set to officially launch worldwide on October 15, 2026, across EKOUAER’s Official Amazon Store, Brand Webstore, and Official TikTok Shop.
A Glamorous Night Above Manhattan
The Fashion Media Awards brought together over 300 of the fashion industry’s most influential tastemakers, icons, and celebrities, including Naomi Watts, Jenna Lyons, Wisdom Kaye, Jordyn Woods, and Twiggy.
As a key sponsor and global partner of the evening, EKOUAER hosted a dedicated photo activation featuring curated collection racks and a co-branded backdrop. The activation drew fashion insiders, editors, and influencers throughout the night. Highlighting the sub-line’s effortless sophistication, model Faith Ward stepped out in a key look from the EKOUAER COLLECTION, embodying the line’s seamless blend of luxury, fluidity, and modern elegance.
Redefining Elevated Comfort: The EKOUAER COLLECTION
Designed for discerning consumers seeking both supreme comfort and refined style, the EKOUAER COLLECTION represents a major brand elevation. Key highlights of the new premium sub-line include:
Exclusive Design Collaboration with Lara Costafreda: Select capsule pieces in the collection feature custom prints designed in collaboration with renowned Spanish artist and illustrator Lara Costafreda, whose celebrated portfolio includes artwork for iconic luxury houses such as Chanel and Hermès.
Ultra-Premium Fabrics: Crafted from silk-soft, breathable, and skin-friendly textiles that offer a luxurious hand-feel and subtle sheen.
Versatile & Tailored Silhouettes: Thoughtfully designed to blur the boundaries between chic loungewear and sophisticated day-to-night outerwear.
Modern Minimalist Aesthetic: Featuring timeless color palettes and contemporary cuts tailored for modern, elevated lifestyles.
Previewing the sub-line during New York Fashion Week underscores EKOUAER’s strategic expansion into the premium fashion segment and its commitment to delivering high-quality, artfully designed apparel on a global scale.
Global Launch Set for October 15
The EKOUAER COLLECTION will officially launch on October 15, 2026. Customers in North America and around the world will be able to shop the new premium sub-line across EKOUAER’s Official Amazon Store, Brand Webstore, and Official TikTok Shop.
To learn more about EKOUAER and stay updated on the upcoming launch, visit EKOUAER Official Website or follow @Ekouaer_Official on social media.
About EKOUAER
EKOUAER is a premier global brand dedicated to providing high-quality, comfortable, and stylish sleepwear, loungewear, and lifestyle apparel. Combining thoughtful design with premium materials, EKOUAER aims to bring effortless elegance, relaxation, and confidence to everyday life for consumers around the world.
EKOUAER
Dana Li
New York, US
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